man wearing vr goggles

When Fashion and Technology Meet

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Fashion and technology have been close allies for a while now, but it’s only recently that the two have started to become even more intertwined. In this article, we’ll take a look at how technology is being used in the fashion industry and what affect it’s having on the way we buy clothes.

Augmented reality

Augmented reality is a technology that overlays digital images and content onto the real world.

It’s used in many different ways, but one of the most common is when you take a photo of yourself wearing a garment with your phone and it shows you what that garment would look like on your body. This allows customers to see how things will fit before they purchase them.

Another use for augmented reality is in retail stores; there are some companies who are using this technology to help customers find their products more easily inside the store.

Virtual reality

Virtual reality is a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way. VR technology has been used for gaming, entertainment, and training for decades now; but many people still think about VR as a concept rather than an actual thing you can use every day.

In fact, the tech industry is working on making virtual reality more accessible to everyone. In 2017, Facebook unveiled Oculus Go—a standalone headset that doesn’t require any wires or external sensors like other headsets do—which is available now for $199 (or less!).

3D printers

3D printing is a way of making three-dimensional objects from a digital file. 3D printers can be used to create almost anything—from prototypes, to products, to art pieces. The fashion industry has taken notice!

Designers and retailers are printing unique items that can’t be found anywhere else in the world. Take this pair of handmade leather shoes, for example:

Smart textiles and materials

In recent years, smart textiles have been used to create everything from high-tech dresses to sports jerseys. Smart textiles are fabrics that can be used for a variety of purposes, including monitoring health and activity levels, controlling temperature and lighting in environments like hospitals, or even detecting pheromones in the air.

Smart textiles are also being used for fashion and style—think about that next time you see someone wearing an electronic shirt or socks with lights on them!

The fashion industry is starting to make use of technology

You may have noticed that the fashion industry is starting to make use of technology. You don’t need me to tell you this. The world is changing, and so are we—we’re becoming more accepting and embracing of new concepts in an effort to move forward into a brighter future.

We’ve all seen the rise and fall of technology over time, but what does it mean when fashion starts adopting new technologies? It means that people are changing their shopping habits as well as changing the way they design clothes, fit clothes (with new sizing tools), accessorize their outfits, etc. These shifts in culture will continue until we’ve evolved past our current level of understanding about how these things work together in harmony with one another so that everyone can enjoy their experience equally without having too much trouble getting along with each other peacefully without any consequences for doing so because we know how important it is for us all  that everyone


We are in the very early stages of what will be a new era in fashion, where technology is integrated into every aspect of how we dress. I think that soon we will see more companies using these technologies to create new products and brands.

Read about digital fashion here.

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